How to Become the Company on AI's Shortlist

The second episode of this new series explores one of marketing's biggest emerging questions: How do companies become the ones AI chooses to recommend?

AI visibility requires clear, consistent signals that help both customers and AI understand, trust, and choose a company's value. As organizations invest in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), long-term AI visibility requires marketing teams to orchestrate a clear, consistent story across every customer touchpoint.

We'll pick the brain of HP's Richa Pande, who speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.

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Richa Pande is a global marketing executive who helps organizations transform marketing into a strategic driver of growth.

Across leadership roles at HP, Ecolab, and Briggs Equipment, she has built revenue-focused marketing organizations, led global go-to-market transformations, and helped generate more than $1.2 billion in pipeline by connecting marketing strategy to business outcomes. Her work spans demand generation, account-based marketing, customer advocacy, executive engagement, and AI-enabled marketing.

She speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.