You've created great content. You've launched podcasts. You've built a robust social media presence. But are you actually reaching the people who matter most to your business?
Join us for an honest conversation with Betsy Davis, Chief Marketing Officer at Sandy Alexander, who is navigating the challenge of cutting through the noise to engage designers, agencies, and brands — her ideal audience.
Our expert guest, Ilise Benun of The Marketing Mentor, brings years of experience in helping businesses transform their marketing approach. She'll share proven strategies for identifying, targeting, and genuinely connecting with your ideal audience — moving beyond vanity metrics to meaningful engagement.
What You'll Learn:
- How to shift from broad content creation to targeted audience strategies
- Practical ways to identify and reach your ideal clients and partners
- Overcoming common engagement challenges in B2B marketing
- Real-world examples and frameworks you can implement immediately
Whether you're struggling to break through or looking to refine your existing efforts, this session will equip you with the strategies to make every marketing dollar and every piece of content count.
