AI is everywhere. It’s in your phone, emails, and your smart toaster (probably), and now it’s knocking on your office door, asking if it can optimize your entire workflow. But where do you even start? Should you be worried? Or can it make your life easier?
If you’ve ever found yourself overwhelmed by the AI chatter but secretly wondered, "How do I actually use this thing to make my business run better?" — this session is for you.
Join Stuart Kellock (Label Apeel) and Eugenia Cifuentes in a highly practical and humour-filled session where they cut through the AI noise and show you tangible, actionable ways to make ChatGPT work for you.
What’s on the Agenda?
✅ AI in Action – A Story from Stuart: Learn how he used ChatGPT to rewrite his cookie policy in minutes instead of paying a small fortune to a solicitor.
✅ Building a ChatGPT-Powered Project: We’ll walk through setting up a customer service optimization project—from writing the instructions to structuring data.
✅ Making Sense of Customer Data with AI: Ever wondered which customers are worth calling and when? We’ll show how to use ChatGPT to analyze sales data and predict who to call, when to call, and who to ignore.
✅ Live Demo: Watch ChatGPT categorize customers into:
- High Value (Top 10%) – Prioritized for follow-ups.
- Standard Customers (Middle 80%) – Normal outreach.
- Low-Value Customers (Bottom 10%) – Maybe skip these ones.
Why Attend?
🔹 Practical First Steps: You don’t need a PhD in AI to get started—just curiosity and a willingness to try.
🔹 Cut Through the AI Hype: No overcomplicated tech jargon, just useful applications tailored for businesses.
🔹 Hands-On Experience: Walk away with real insights and strategies you can start using immediately.
🔹 British Banter Included: Learning AI shouldn’t feel like reading a 300-page manual.
Who Should Join?
📌 Business owners wondering how to leverage AI without drowning in complexity.
📌 Customer service teams looking to automate, prioritize, and personalize customer interactions.
📌 Anyone who’s sick of AI buzzwords and wants to see how it works in the real world.
This isn’t a lecture—it’s a conversation (with a bit of friendly chaos). Bring your questions, your scepticism, and maybe a strong cup of tea. Let’s finally figure out how to make AI work for you.
Duration: 60 minutes of hands-on learning & AI-powered insights
