Mail That Delivers: Automation and Process Optimization Roundtable

Tuesday, June 23 | 10:00–11:00 AM EST

What does it take to produce a personalized direct mail campaign from data to print to digital response, with multiple partners working in sync? In this Dscoop Automation Club session, industry experts from MindFire, XMPie, and Sylvamo Software come together to walk through a real-world example: the generative AI-powered direct mail piece created for the National Postal Forum.

This isn't a product pitch. It's an honest look at a business challenge, the ecosystem that solved it, and the opportunity for automation that makes it possible.

What we'll cover:

1. The business problem: connecting physical direct mail with meaningful digital engagement
2. How XMPie, MindFire, and Sylvamo each play a role in the workflow — from data processing and postal optimization to personalized print output on quality materials and digital touchpoints (PURLs, PQRs, email, and more)
3. The automation story: how a touchless workflow can move from data through output, and on to the press — with no manual handoffs

Whether you're a print service provider looking to modernize your workflow, a software partner exploring new integrations, or simply curious about what's possible when the right partners collaborate, this session will show you the Dscoop Automation Club in action.

Join us and see how mail that's smart from start to finish can deliver real results.