Marketing Mondays: Joanne Gore on Why Your Website May Not Be Working

Is your website quietly sending buyers straight to your competitors? In this lively Marketing Mondays session, host Chris Hyde sits down with marketing strategist Joanne Gore of Joanne Gore Communications to unpack why so many printer websites fall flat—leading with equipment specs and industry jargon instead of the one thing buyers actually care about: how you'll help them. Joanne explains why claims like "fast turnaround" and "superior quality" no longer cut it, how you have less than five seconds to capture a visitor's attention, and why AI-driven, question-based search is raising the stakes. Along the way she shares practical, story-rich advice on finding your "quickest time to money," turning real customer wins into messaging that resonates, showcasing your work even when clients won't let you, and making your site so easy to act on that prospects can't help but come back. Whether you're a niche specialist or a general commercial printer, you'll walk away with a fresh lens on what your homepage should really be saying—and doing.