Idea Xchange: Should You Offer Marketing Services? The Full Session.

With the impact of COVID on several segments of the print industry, many PSPs are looking to enhance their growth and revenue by offering marketing services. In the Idea Xchange, PSPs and marketing experts answered questions from the moderators and attendees, and shared their experiences and advice about the benefits, approaches and challenges of offering marketing services.

• Click the video to watch the full session!

• Short on time? You can watch the session in bite-sized segments instead. Click to go to the microlearning page.

The session's theme centered around:

1. How are Print Service Providers incorporating marketing services as an added value to their customers
2. Are PSPs primarily offering services with an in-house marketing team or in collaboration with a marketing agency? What are the benefits or drawbacks of each approach
3. Additionally, the panelists discussed "how to talk to designers" and the best approaches to bridging the communication gap that exists between printers and creatives.

Meet the Idea Xchange Panelists

• Jannes Dahlgren in Sweden, former Founder and CEO of Digaloo and currently a coach with Scale U
• Lindsey Nutley, Director of Marketing for QLM Label Makers Group, currently based in Vietnam
• Yukinori "Yuki" Okamoto, Founder and CEO of goof, Inc. in Japan
• Charlotte Graham-Cumming, CEO of Ice Blue Sky, headquartered in the UK

Click the video above to hear the full recording of this lively and informative discussion. The Idea Xchange sessions reflect what Dscoop members do best: candidly share experiences and tips to help others in the industry succeed.

Use the guide below to follow along with timecodes and questions:

Timecode 6:18 - 18:47, Question and Answers #1: History shows us that often, when a crisis hits, print can be seen as a nice-to-have instead of must-have solution compared to digital (social media, blogs, email marketing, websites). Have you noticed this change among your clients/customers?

Timecode 18:51 - 20:29, Question and Answers #2: Why do you think that incorporating marketing to the mix can help a print business grow?

Timecode 20:31 - 21:48, Question and Answers #3: From your experience on the agency side, have you had a client ask for digital marketing services and you saw the opportunity to add print to the mix?

Timecode 22:18 - 23:54, Question and Answers #4: To become marketing service providers… do you think the best option is to add a marketing team to your business, or do you think it’s a viable option to partner with marketing agencies?

Timecode 23:55 - 29:20, Question and Answers #5: What are some of the benefits of having an in-house marketing services team? What are some specific ways in which that adds value for your customers?

Switching topics here…

Timecode 29:22 – 40:50, Question and Answers #6: We introduced the session mentioning a gap between PSPs and agencies/creatives, and we just heard all of you talk about how valuable it can be to integrate marketing and print services as an offering. With that in mind, what is the single biggest "miss" you think PSPs make in communicating with agencies/brands?

Timecode 40:56 - 1:11, Questions From the Audience!

• So much of the value in offering marketing services relies on the client data. How comfortable are brands in making that data available to you?

• Who should speak to designers and what should they be saying to bridge that gap?

• What technologies are making a difference in offering print and/or marketing services?

• What’s working in marketing for your own company during this time of crisis?

Don't have time to watch the entire session? You can watch in bite-sized segments instead. Click to go to the microlearning page.