HP's Hanny Gan, a leader in brand innovation and strategic partnerships, shares her journey from a brand owner and e-commerce marketer to her current role leading the business management for HP Indigo in the Asia Pacific region. "I think the key is to keep listening to what the market needs and the customer requirements, and then go along with that to evolve and transform their company," she says.

Hanny emphasizes the importance of print innovation, noting that while the commercial print market has faced challenges, sectors like packaging and labels are experiencing significant growth. She also mentions how traditional print products such as brochures and business cards are becoming less common, with digital and automated solutions taking their place. As an example, she highlights the use of augmented-reality wine labels.

With an eye toward understanding and meeting the changing needs of customers, Hanny encourages printers to adopt new technologies such as AI and automation to streamline processes and offer innovative products. She's one of five excellent speakers who will share ideas and strategies at the upcoming Dscoop Cebu Summit in the Philippines.

In the interview, Hanny also shares her thoughts about the generational shift in the print industry, noting that second- and third-generation business owners bring fresh, creative ideas that are crucial for innovation. "The first generation knows how to run the business with their experience, while the second generation brings innovation, creativity and bold ideas," she says. "It's crucial for both generations to work together, with the first generation supporting the new ideas and giving space for the second generation to shine."