When Matt Mills talks about print, he rarely talks about products. Instead, the managing director of New Zealand-based Fuzed prefers to talk about experiences.
The company is a "print agency," a distinction that reflects how the team approaches customer projects. Rather than waiting for completed files to arrive, they often work alongside brands, designers and marketers early in the creative process, helping shape concepts that take advantage of specialty finishes, embellishments, materials and production techniques.
That collaborative mindset has helped Fuzed build a reputation for work that blends creativity and manufacturing expertise. Matt believes some of the most rewarding projects happen when the company is invited into conversations at the beginning, giving the team an opportunity to help clients discover possibilities they may not have realized print could deliver. The goal is not simply to produce a piece, but to create something memorable and engaging.
He brings a creative perspective to the role. Before entering print, he worked in video production, where timing, audience engagement and attention to detail were critical. Today, he sees many similarities between the two worlds. Just as a well-produced video captures attention and creates an emotional response, a well-executed printed piece should invite people to engage visually and physically through texture, finishes and thoughtful design.
Matt sees growing demand for projects that create stronger connections with recipients through design, tactile elements and creative execution. For Fuzed, success comes from helping customers understand that print is more than a communication channel — it's an experience capable of leaving a lasting impression.
