Calculating Production Inkjet Ownership Costs and ROI

As a follow-up to the higher-level Calculating Ownership Costs and ROI for Technology Investments, New Direction Partners presenters will drill down specifically into production inkjet, an area of opportunity for many print businesses. When it comes to calculating ROI, especially when moving into the arena of production inkjet where cost dynamics are quite different from either offset/flexo or toner-based digital, there are the obvious costs (equipment, consumables, etc.) but what about those pesky hidden costs? During this session, we will present the analysis required to determine the financial viability of an inkjet investment and discuss the underlying costs that you may have not considered.