Five exceptional business minds are speaking at the Dscoop Cebu Summit, set for Aug. 29-30 in Cebu, Philippines. Their tips and strategies will become your to-do list for the rest of 2024 and beyond.
One of those speakers is Paige Espiritu, a seasoned marketing and operations leader who has worked with leading brands in the industry, such as Globe Telecom and TikTok. With over 10 years of experience in the telecommunications and tech sectors, Paige has demonstrated expertise in pioneering major business projects, forming strategic partnerships and producing high-ROI initiatives. She has a remarkable ability to drive business growth and innovation through strategic planning and execution.
Paige's area of expertise is developing creative content, optimizing social media presence and using data-driven insights to enhance marketing effectiveness. In Cebu, she'll share tips and strategies to help printers achieve those goals.
Paige, given your experience in driving growth and innovation at TikTok, what are some unique strategies that printers can use to leverage TikTok for increasing brand awareness and customer engagement?
Printers can leverage on TikTok’s unique in-feed algorithm to boost brand awareness and engage audiences by employing diverse content strategies, including showcasing creative projects, behind-the-scenes content, educational tips, and DIY tutorials. To further amplify visibility and spark conversations, actively participate in trending challenges, collaborate with influencers, and engage in relevant discussions. Additionally, offering exclusive previews and discounts will enhance engagement and build a dynamic, loyal community around your brand.
How can companies in traditional industries such as printing optimize their content to appeal to a younger, more digital-savvy audience?
Focus on creating visually captivating content that emphasizes sustainability and innovation. How are you different from your competitors? It's crucial for these industries to clearly convey their purpose and capture the interest of younger consumers, effectively demonstrating their brand's value and commitment.
Describe the importance of data in shaping the marketing strategies at TikTok, and what key metrics should print leaders focus on to measure the success of their social media campaigns?
Data is crucial for developing precise strategies that meet user needs; without it, we risk contributing only noise to the digital landscape. Key social media metrics to monitor include engagement rate (likes, comments, shares), reach and impressions (visibility), click-through rate (traffic effectiveness), conversion rate (successful actions), follower growth (audience expansion), and video views and watch time (content engagement). These metrics should be aligned with the goals of your marketing campaigns.
What advice would you give to companies that are new to creating video content? How can they ensure their content is both authentic and engaging to their target audience?
Keep it simple and authentic. Focus on what makes your brand unique. Understand your audience and show how your brand helps meet their needs. Include clear calls to action and experiment with different styles while analyzing performance to refine your approach.
What emerging trends do you foresee in the digital marketing landscape for 2024, and how should businesses prepare for these changes?
AI plays a big role in shaping the future of digital platforms, heavy on personalization and automation. Businesses should prepare by investing in advanced AI tools, adapting their strategies and leveraging AI effectively to remain competitive and relevant in the market.
See you in Cebu!
I'm looking forward to it!
