locr: Turn Location Data Into More Business

As pandemic restrictions lift, retailers, doctors' offices and many other businesses have worked hard to get customers back in-person. Dscoop Partner locr says traditional marketing methods like direct mail have helped many of those businesses reach their targets effectively - especially if they incorporate location data into their strategies.

Location-based marketing can be as simple as featuring personalized maps used on direct mail to highlight a store's location or a venue for an upcoming event. These maps instantly attract attention and provide value, locr says, because the recipient is addressed personally and directly. Here's how one retailer used personalized maps with a discount voucher.

In the video below, Randy Hardy from locr talks about different, creative ways printers can help their clients drive (pun intended) more business based on their targets' locations.