XMPie Turns Personalization Into Business Impact

At Edge Rockies, conversations around personalization and data-driven communication took center stage, and in this video Udi Goldstein of XMPie offers a clear perspective on where the opportunity lies. As brands demand more relevant, timely and connected experiences, PSPs are in a strong position to deliver — if they can bridge print and digital effectively, he says.

Udi highlights how XMPie’s technology enables that connection, helping PSPs create personalized communications that extend across multiple touchpoints. By combining variable data with integrated workflows, print becomes part of a broader engagement strategy. The result is stronger customer experiences, improved response rates and more measurable impact for brands.

That message will carry forward to Edge Slovenia, where XMPie will be part of the Solutions Showcase.