The AI-Driven Print Shop: From Front Office Chaos to Factory Floor Precision

In this Dscoop webinar, Roy Eitan is joined by Greta Cutulenco of Acerta and Rod Flores of Handbook for a practical look at how AI can transform both the front office and the pressroom. Using a Ferrari racing analogy to connect strategy, administration, and production, the session demonstrates how print businesses can put their technology investments to work at full capacity.

Attendees will discover how AI can streamline daily admin and sales workflows, reduce onboarding and follow-up friction, and predict print quality issues before they result in costly waste. Drawing on real-world examples from Handbook — which serves as the operational "brain" of the business — and Acerta, the AI-powered "nervous system" of the pressroom, the session makes a compelling case that smarter automation is well within reach for any operation running HP Indigo or PageWide equipment.

Designed for print business owners, operations managers, and anyone responsible for quality and growth, this webinar delivers actionable insights without the hype — just clear, practical steps toward faster decisions, fewer errors, and better results.