In this Marketing Mondays session, host Chris Hyde welcomes Chris Minn of The Digital Ink (with a guest appearance from partner Harrison Bailey) for a candid, myth-busting look at GEO, or Generative Engine Optimization. With Google search reportedly down 40–50% since mid-2026 and ChatGPT now the third most-used way people search for anything, Chris explains why AI has become the consumer's "personal shopper"—recommending businesses based not on what looks good, but on what it can actually find and verify. Using a memorable "iceberg" analogy, he breaks down how the rich, question-based content beneath your website's surface is now what really matters, why glowing reviews on sites like Trustpilot and even Reddit carry new weight, and how the playing field has leveled so smaller shops can leapfrog bigger competitors by simply getting organized. There's no magic shortcut here—just a clear-eyed, refreshingly non-hype roadmap built on authenticity, good content, and going back to basics: knowing who you serve, what you sell, and why you're different. If you want to understand where buying print is headed before your competitors do, this one's essential viewing.

What if your best marketing asset isn't your equipment or your ad budget—but the people already on your shop floor? In this warm, idea-packed Marketing Mondays session, host Chris Hyde and co-host Jenna Wenzel sit down with Lisa Middleton, Marketing Director at Smartpress (the online division of The Bernard Group), to explore "marketing from the inside out." Lisa shares how her team turns real employees into their most credible content engine—through an About Us page built on genuine staff photos and quotes, a wildly fun campaign where employees' pets "review" products, branded-tee "Smartpress in the wild" moments, internal newsletters, timeline walls, and nightly funny-photo emails from trade shows. Along the way she makes the case that culture and marketing shouldn't live in separate silos, that authentic and slightly imperfect beats polished-and-corporate in an AI-saturated world, and that a chance coffee-shop encounter in a company sweatshirt can turn into a real sales lead. Best of all, she insists none of it hinges on being employee-owned or having a big team: the lowest-cost, highest-impact first move is simply asking your people what they're excited about—and maybe handing out a free t-shirt. If you want practical, doable ways to boost morale, drive referrals, and market your brand at the same time, this one's a treat.

Is your website quietly sending buyers straight to your competitors? In this lively Marketing Mondays session, host Chris Hyde sits down with marketing strategist Joanne Gore of Joanne Gore Communications to unpack why so many printer websites fall flat—leading with equipment specs and industry jargon instead of the one thing buyers actually care about: how you'll help them. Joanne explains why claims like "fast turnaround" and "superior quality" no longer cut it, how you have less than five seconds to capture a visitor's attention, and why AI-driven, question-based search is raising the stakes. Along the way she shares practical, story-rich advice on finding your "quickest time to money," turning real customer wins into messaging that resonates, showcasing your work even when clients won't let you, and making your site so easy to act on that prospects can't help but come back. Whether you're a niche specialist or a general commercial printer, you'll walk away with a fresh lens on what your homepage should really be saying—and doing.