Sun Chemical’s Marcos Valdezate sees enormous possibilities in the growing range of materials used for digitally printed labels. He explains how the company’s primers and coatings help printers work across paper, metallized, and film substrates while expanding what they can produce for labels and packaging.

For XMPie’s Ayelet Szabo-Melamed, personalization can begin before a brand even knows who will ultimately interact with its product. She explains how XMPie connects print, packaging, web-to-print, QR codes, data, and AI to turn a physical product into the beginning of a personalized brand-to-consumer conversation.

At Etivoet, innovation starts with listening closely to customers and being willing to develop a solution that may not exist yet. Director Frederik Voet explains how a third-generation Belgian family business combines long-held values with experimentation, smart technology investments, and a determination to stay ahead of what customers will need next.