Karen Kimmerer of Keypoint Intelligence shows how shifting from product pitching to insight selling helps print providers spark interest, build trust and drive urgency.

Ghost-Proof Your Pipeline with Insight That Converts

CEO Max Dunn discusses the value of the company's online editing and database publishing software.

Silicon Publishing: Connecting Adobe Innovation to Your Production

At Edge Long Beach, Angie Mohni highlighted the company’s move into flexible packaging films and its focus on giving converters fast, accessible options for high-value label and package enhancement.

Nobelus: Specialty Films That Transform Packaging

Sales expert Steve Heroux shows why instinct isn’t enough — and how assessments reveal the hidden traits that predict performance.

Smarter Sales Hiring Starts with Data, Not Gut Feel

Join an exclusive webinar led by Bob Raus, Category Lead, HP Industrial Print Software &amp; Solutions as he unveils HP Nio, the latest innovation in Industrial Print software. Discover how HP is shaping the future of AI in print, driving productivity with PrintOS Productivity Power Pack, and what’s next on the roadmap. This session is tailored for HP Industrial Print customers in AMS and EMEA, offering insights into how these advancements can transform your operations.

Designed for the Future of Work: AI, Productivity and HP Nio for Industrial Print

Guest: Bettylyn Krafft, Executive Director, Phoenix Challenge FoundationTalent is one of the biggest challenges—and biggest opportunities—facing the print industry today. In The Link Episode 11, we sit down with <a href="https://www.linkedin.com/in/bettylyn-krafft-a6b76b/" rel="noopener noreferrer" target="_blank">Bettylyn Krafft</a>, a passionate advocate for student development and Executive Director of the Phoenix Challenge Foundation. With decades of experience in the print space, Bettylyn leads one of the most impactful nonprofit initiatives preparing students for real careers in print and packaging.For more than 25 years, the Phoenix Challenge Foundation has been inspiring high school and college students to explore careers in printing. Through hands-on competitions, scholarships, and school partnerships, they’ve helped thousands of young people discover their potential—and launched many into full-time roles in our industry.This episode isn’t just about education. It’s about the future of our industry. It’s about the next leader your team needs. It’s about how business owners, HR leaders, and managers can tap into a new generation that’s creative, committed, and already learning the tools of the trade.Whether you’re running a shop that needs talent or you’re a student curious about where print can take you, this conversation will leave you inspired—and ready to take action.<h3>Bettylyn Krafft</h3>Executive Director, Phoenix Challenge FoundationPresident, Krafft Printing SystemsBettylyn Krafft is the Executive Director of the Phoenix Challenge Foundation and President of Krafft Printing Systems, where she brings more than three decades of experience in the flexographic printing industry. As Executive Director, she leads the Foundation’s mission to support and promote flexographic education by connecting students, educators, and industry professionals. Under her leadership, the Phoenix Challenge was formally incorporated as a 501(c)(3) nonprofit in 2003, following its original launch in 1997.Bettylyn began her career with the&nbsp;Lansing State Journal&nbsp;in Michigan before relocating to Charlotte, North Carolina. There, she joined Harper Corporation of America, ultimately serving as Technical Services Coordinator. In 1995, she transitioned to Supratech Systems as a Technical Services Representative, continuing with the company after its acquisition by MacDermid in 1999, where she became Product Specialist for the Supratech line. In 2001, she founded Krafft Printing Systems and simultaneously devoted her time and passion to expanding the Phoenix Challenge High School Skills Competition.Her commitment to industry education and excellence is reflected in her service and recognition. Bettylyn has served as a co-session chair at the Flexographic Technical Association (FTA) Forum (2000), an FTA Awards Judge (2008–2013), and a board member of the Accrediting Council for Collegiate Graphic Communications (2011–2020), where she also participated on the Site-Visitation Team. She remains active on the FTA Scholarship Committee and has contributed to numerous initiatives including the Women in Flexo Mentorship Program, the Graphic Communications Workforce Coalition’s Diversity, Equity &amp; Inclusion Committee, and the National Visual &amp; Print Technology Week committee with PGSF. She also serves on multiple high school and collegiate advisory boards nationwide.In recognition of her outstanding contributions to flexographic education and leadership, Bettylyn received the FTA President’s Award in 2004, a Special Recognition Award from FFTA, and was inducted into the FTA Hall of Fame in 2025.In addition to her professional commitments, Bettylyn serves as a Councilmember for the Town of Mineral Springs, North Carolina, and chairs the Mineral Springs Planning Board. She holds a B.A. in Business and Economics with a concentration in Business Management from Emory &amp; Henry College in Emory, Virginia.Bettylyn and her husband Jeff have been married for 37 years and are proud parents to their son, Jordan.<h3>The Phoenix Challenge</h3>About the Foundation – Phoenix Challenge Foundation (PCF):The Phoenix Challenge Foundation is a 501(c)(3) non-profit organization dedicated to promoting and advancing education in flexographic printing and graphic communications. Founded in 1998, the Foundation provides high school and college students with hands-on experiences, industry exposure, and career-building opportunities through competitive events, scholarships, and school partnerships. By working closely with educators and industry partners, PCF empowers the next generation of skilled professionals and ensures a strong future for the flexographic community.Website:&nbsp;<a href="https://phoenixchallenge.org/" rel="noopener noreferrer" target="_blank">https://phoenixchallenge.org</a>

The Link Episode 11 with Bettylyn Krafft

Discover the power of AI in Node.js development! Straight from Hack-A-Thon 3.0 at Edge Long Beach, learn how to use Enfocus Switch, AI and Node.js to create a robust production environment by securely communicating with APIs from HP PrintOS and other systems. Leverage the power of AI and the Visual Studio Code environment to reduce integration time and increase automation throughout production.&nbsp;

Simplify Automation Using AI to Create Switch Automation Scripts

<h2>💡&nbsp;DAY 1 – November 6: Ideas in Action</h2>Location:&nbsp;TAG Calabiana, MilanRoll up your sleeves for a full day of learning, sharing, and exploring new tools to drive a more efficient and sustainable business.✨ What’s happening:<ol><li data-list="bullet">🔍&nbsp;Interactive Workshop&nbsp;led by&nbsp;Arol.dev&nbsp;on how to apply&nbsp;AI and data&nbsp;to tackle sustainability goals—bring your own data!</li><li data-list="bullet">📉&nbsp;Case Study: Geostick&nbsp;– Learn how they track, reduce, and reuse waste through smart workflows, data insights, and AI. Presented by&nbsp;Anton Geraedts&nbsp;and&nbsp;Cees Schouten.</li><li data-list="bullet">🔧&nbsp;HP Amplify Impact&nbsp;session with&nbsp;Carlos Lahoz, who will share real-world strategies to turn sustainability into performance.</li></ol>🫱 This is not a lecture—it’s a working session. Whether you're leading production, managing operations, or driving innovation, you'll walk away with ideas you can implement immediately.<h2>🏭&nbsp;DAY 2 – November 7: Innovation in the Field</h2>Experience real sustainability in action with exclusive access to&nbsp;4 leading facilities&nbsp;across Lombardy.🔁 Rotating group site visits include:<ol><li data-list="bullet">📚 Rotolito&nbsp;–&nbsp;<a href="https://www.rotolito.com/en/" rel="noopener noreferrer" target="_blank">rotolito.com</a></li><li data-list="bullet">♻️ AGF Solutions&nbsp;–&nbsp;<a href="https://www.agfsolutions.it/" rel="noopener noreferrer" target="_blank">agfsolutions.it</a></li><li data-list="bullet">🧪 ACM Plastics&nbsp;–&nbsp;<a href="https://acm-plastic.it/homepage-inglese" rel="noopener noreferrer" target="_blank">acm-plastic.it</a></li><li data-list="bullet">📖 Rotomail Italia&nbsp;–&nbsp;<a href="https://www.rotomail.it/" rel="noopener noreferrer" target="_blank">rotomail.it</a></li></ol><h2>🙌&nbsp;Who Should Attend?</h2>This summit is for&nbsp;print and packaging professionals&nbsp;ready to move from ideas to execution:<ol><li data-list="bullet">Operations &amp; production managers</li><li data-list="bullet">Business owners, directors &amp; team leads</li><li data-list="bullet">Sustainability officers &amp; innovation managers</li><li data-list="bullet">Workflow, data &amp; automation experts</li><li data-list="bullet">Anyone eager to future-proof their business</li></ol><h2>✅&nbsp;Why You Shouldn’t Miss This</h2><ol><li data-list="bullet">🎯 Real tools, not just theory</li><li data-list="bullet">🤝 Community-led and HP-backed</li><li data-list="bullet">🌍 Explore local excellence with global relevance</li><li data-list="bullet">🍷 Aperitivo city tour + networking dinner included</li><li data-list="bullet">💼 Limited space — designed for real engagement</li></ol>

Eco-Logic Summit – Milan

Tired of stalled deals and a thin pipeline? This 60-minute session introduces the fundamentals of insight selling—a strategy designed to spark interest, build trust, and drive urgency. You’ll assess your current messaging approach, uncover where it falls flat, and learn how to deliver high impact talk tracks&nbsp;that differentiate you from the competition. Whether you’re looking to open new doors, deepen existing relationships, or elevate your reputation in the industry, you’ll leave with a practical tool that you can use immediately to build your pipeline and boost win rates.Check out our partner booth here:https://community.dscoop.com/home/tools/67f376d1b2a348fb53aea382

FREE Sales Training ! Ghost-Proof Your Pipeline with Insight That Converts

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