In this session, marketing leader Richa Pande walked print service providers (PSPs) through how AI is reshaping buyer behavior and why becoming the company AI recommends first is now a critical growth advantage. Drawing on her work advising the industry on AI visibility, she made the case that buyers increasingly research and shortlist suppliers through tools like ChatGPT, Perplexity, and Claude—often before ever contacting a sales rep—citing that roughly 94% of B2B buyers now use AI in their purchasing process, with AI-first research having doubled in a single year.

자동화, 소프트웨어, 협업은 모두 인쇄 비즈니스가 더 빠르고 효율적이며 수익성 높은 운영 구조로 나아가는 데 중요한 역할을 합니다. Edge Rockies에서 Duplo의 시 응우옌(Si Nguyen)은 왜 후가공이 더 큰 그림의 일부에 불과한지 설명합니다.

自動化やソフトウェア、そしてパートナーとの連携は、印刷会社の生産性向上や業務効率化、収益性向上に欠かせない要素です。 Edge Rockiesで、Duplo USAの事業開発担当副社長であるSi Nguyen氏が、「フィニッシング（後加工）は全体最適の一部にすぎない」という考え方について語りました。