A geo-targeted direct mail campaign by Spinas Civil Voices for Helvetas raised awareness about water scarcity and increased donations. Recipients received personalized envelopes featuring maps of their neighborhoods and the walking distance to the nearest water fountain, paired with the message: “You would have to walk this far for water if you did not have any at home.” Inside, they found a letter, educational materials, and a reusable bamboo straw. The campaign achieved 22% higher response rates and 12% higher donations, earning recognition for its innovative use of data. Personalized maps proved impactful in connecting recipients to the cause and inspiring action.

The Print On Demand Playbook is back and ready for an amazing 2025 season. Hear from Rusty Pepper, Head of New Markets and Partnerships at Taylor Corporation and Maddy Alcala is the President of Gooten as they discuss what's in store for 2025.