POD Podcast: Jason Lucash breaks down print-on-demand Rusty Pepper and Maddy Alcala sit down with Jason Lucash, founder of Rupt and the mind behind OrigAudio, to talk about shaking things up in the promo world. From product design and sustainable packaging to company culture and hiring with the “beer test,” Jason shares what it takes to stand out in a fast-moving market. This episode takes a closer look at how print-on-demand is becoming a game-changer for promotional products—and why the industry needs to catch up. You’ll hear how Rupt is meeting the demand for speed, customization, and smart design, plus real talk on growing a brand that listens to customers and adapts fast. Tune in for insights, real stories, and a fresh look at where retail and promo are heading.

Dscoop Edge speaker Lou Raiola on finding a balance between competitive pressures and creating an authentic sustainability narrative for your company.

This is an event recap of the Dscoop India North and East Region, held March 22, 2025 in Varanasi, India.