今回の活発なディスカッションでは、英国 Precision Proco のマーケティング責任者 Helen Smith 氏、ドイツ Elanders のマーケティング責任者 Steven Asumang 氏、米国 The BoxMaker のマーケティング＆コミュニケーションディレクター Katy Hart 氏の3名が登場。
それぞれの企業で日々実践している、売上支援やブランド認知のためのマーケティング戦術・戦略について語り合いました。

Dscooperラウンドテーブルで共有された、優れたマーケティング施策

HP’s Amir Raziel, head of strategy for HP Industrial Print, outlines five major shifts that will shape the future of print in the 2030s. The path forward includes transforming into a 24/7 automated operation, delivering eco-conscious solutions and offering business-critical services. Amir outlines the actions smart printers can take to stay competitive in the next decade.

What Will Print Be Like in the 2030s?

Workflow automation provider shows new, cloud-first architecture that makes integration easier in the print industry.

Dalim Software: Transforming Production Workflow

Marcus Vinicius Corrêa shares his belief in the power of people, culture and continuous learning. For him, innovation and relationships go hand in hand. As commercial manager of Valgroup, the first printer in Brazil to install an HP Indigo 200K, he’s helping to move the company forward.

Leading with Passion and Learning with Purpose

Witness the complete journey of modern data-driven direct mail campaigns unveiled by the industry leaders who make it possible.Most mail service providers, agencies, and brands understand individual pieces of the direct mail puzzle, but few grasp how these critical components work together to create breakthrough results. This unprecedented panel brings together every essential element of the data-driven direct mail ecosystem to reveal the integrated approach that's transforming campaign performance and driving attribution.What You'll DiscoverFollow the complete data transformation from raw customer information to revenue, generating results as we reveal:<ol><li data-list="bullet">How address validation and postal intelligence eliminates the $1.4 billion waste in undeliverable mail while maximizing deliverability</li><li data-list="bullet">Why OmniChannel campaign configuration turns customer data into actionable marketing intelligence that drives response</li><li data-list="bullet">How variable data composition creates personalized experiences that resonate with individual recipients</li><li data-list="bullet">Which digital print technologies deliver quality and automation at the scale modern campaigns demand</li><li data-list="bullet">How sustainable media solutions enhance response rates while qualifying for valuable postal promotions</li><li data-list="bullet">Which postal optimization strategies maximize ROI through intelligent mail services and cost incentives</li></ol>See the Integration That Changes EverythingThis isn't another product demonstration – it's a revealing look at how these interconnected technologies create seamless, measurable direct mail campaigns that consistently outperform traditional approaches. Most importantly, you'll see actual results from campaigns that leverage this complete ecosystem approach.Why This Matters NowAs digital marketing costs continue rising and privacy regulations tighten, direct mail is experiencing unprecedented growth. But success requires more than just sending mail; it demands an integrated approach that bridges physical and digital marketing channels.The companies thriving in this environment understand that data-driven direct mail isn't about individual technologies, it's about how those technologies work together to create campaigns that deliver measurable results.The most successful direct mail campaigns aren't just well-executed, they're strategically integrated from data to doorstep and back.

Direct Mail's Missing Link: The End-to-End Data Ecosystem

Your biggest clients are making bold public promises about net zero emissions. But here's what they're NOT telling you: they expect YOU to help them deliver on those commitments - or they'll find suppliers who will.Right now, major corporations are continuing to require that their suppliers complete Greenhouse Gas Emissions Inventories, commit to reporting frameworks, and present concrete reduction strategies. This isn't a "nice to have" anymore - it's becoming the price of admission to do business with enterprise clients.In this session you'll learn<ol><li data-list="bullet">How to decode your client's net zero commitments and identify YOUR role in their success</li><li data-list="bullet">The specific scopes and requirements that could make or break your supplier relationship</li><li data-list="bullet">Real market intelligence on what corporations are actually demanding from suppliers</li><li data-list="bullet">A practical roadmap to get ahead of these requirements before they become ultimatums</li><li data-list="bullet">How to turn compliance into competitive advantage</li></ol>The bottom line:&nbsp;Companies that ignore this trend are losing major contracts. Those who get ahead of it are securing their future and positioning themselves as indispensable partners.

Stay in Your Client's Supply Chain: How GHG and Net Zero Goals Impact You

¿Y si tu próxima gran idea no nace en tu escritorio, sino al salir de la rutina y entrar en una sala llena de mentes curiosas, pensadores valientes y personas creativas que se atreven?Bajo el tema&nbsp;Rompe con lo establecido, el summit de Dscoop en Medellín reúne a profesionales de la impresión de toda la región (y más allá) en un encuentro único enfocado en ideas frescas, liderazgo con coraje y colaboración con propósito. Ya sea que trabajes con empaque, impresión comercial, editorial o etiquetas, este es el lugar donde nuevas conexiones impulsan un verdadero crecimiento.Desde innovación y sostenibilidad hasta branding, inteligencia artificial y estrategia, cada sesión está pensada para desafiar lo común, activar tu creatividad y ofrecer herramientas prácticas que puedes aplicar de inmediato. Oradores que inspiran. Experiencias prácticas. Conversaciones reales.Este evento&nbsp;marca el&nbsp;primer summit de&nbsp;Dscoop en América Latina. Conocida como la ciudad de la eterna primavera, Medellín ofrece no solo un clima perfecto, sino también una cultura vibrante, gente cálida, comida increíble y, sí, probablemente uno de los mejores cafés que hayas probado.Es más que un evento. Es una oportunidad para dar forma al futuro de nuestra comunidad en la región y queremos que seas parte. Porque lo que estamos construyendo solo tiene sentido si tú estás ahí.Así que haz una pausa, sal de tu zona de confort y atrévete a dar el paso.Volverás con nuevas perspectivas, ideas inesperadas y conversaciones que pueden llevarte a tu próxima gran oportunidad.

Medellín Summit – El primer Dscoop Summit en América Latina

Digital embellishment is one of the most exciting and misunderstood areas in print. To help demystify and bring clarity, we’ve gathered the most commonly asked questions and built this webinar to show what’s possible today, what’s changing, and how you can stay ahead. Whether you're a print service provider, designer, or brand looking to elevate your work, this session will provide valuable insights grounded in real-world application.Join Paul Furse of Harris &amp; Bruno as he walks through the latest trends in raised UV, digital foil, and exclusive effects like xMatte™, while also exploring how automation and sustainable materials are changing the way we think about finishing. From short runs to web-to-print platforms, we’ll show how digital embellishment is opening the door to more personalized, high-margin print that performs.You’ll learn:<ol><li data-list="bullet">How digital embellishment differs from traditional methods</li><li data-list="bullet">What advancements have made it more affordable and accessible</li><li data-list="bullet">Why embellishment improves ROI through touch, engagement, and shelf appeal</li><li data-list="bullet">How sustainable practices are creating long-term opportunity for printers</li></ol>If you’ve ever wondered how to start with embellishment or how to take it further, this is the place to begin.Reserve your spot and get the answers you’ve been looking for.Also visit our partner booth here; https://community.dscoop.com/home/tools/6504ebc208cf85052ebb6c9b

Print Embellishment Trends and Innovations Presented by Paul Furse | Harris & Bruno International

¡Aumenta tu rentabilidad mientras mejoras la satisfacción de tus clientes!El mercado de la impresión evoluciona constantemente, al igual que las tecnologías que lo impulsan. Saber qué sistema es el más eficiente y rentable para cada trabajo de tus clientes es&nbsp;crítico&nbsp;para mantener tu competitividad.Los costes de producción en digital y offset han cambiado, ¿conoces realmente tus puntos de cruce? Muchos impresores aún lo desconocen o dependen de métodos manuales para realizar este análisis esencial, lo que limita su capacidad de toma de decisiones rápidas y rentables.En esta sesión te presentaremos una herramienta&nbsp;rápida, visual e intuitiva&nbsp;que te permitirá estimar en&nbsp;cuestión de segundos&nbsp;el punto de cruce entre offset y digital, no solo en términos de coste, sino también en tiempo de producción. Además, si no cuentas con ciertos datos específicos, la herramienta utiliza datos de mercado actualizados, permitiéndote obtener estimaciones incluso cuando no dispones de toda la información.¡Optimiza tus costes y mejora tu competitividad con solo unos clics!

¡Calcula tus puntos de cruce entre offset y digital en segundos!

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