Nova Brand Projection President and CEO Sarah Gossett explains why trust, consistency, and consultation are at the heart of helping customers strengthen their brands. She reflects on the leadership journey that took her from executive assistant to company owner.

How Sarah Gossett Built a Brand-First Print Business

HP's Graphics Solutions Business, now a $3bn unit led by Haim Levit uniting Indigo, PageWide, and Large Format, aims to redefine graphics through connected ecosystems. Levit: integrated solutions where hardware, software, and services reinforce each other

HP ‘in the business of printing’

Richa Pande of HP discusses the current state of AI search, explains GEO and AEO, and shares insights into how you can approach preparing your company for this seismic shift in online marketing.

Marketing Mondays: Is GEO Coming for You? A Conversation with Richa Pande of HP

In an AI-driven world, trust increasingly comes from real customer experiences. Mateen Abai, Customer Success Manager at Deeto, explains how organizations can continuously collect, organize, and activate authentic customer feedback to strengthen marketing, improve sales, and make smarter business decisions.

Deeto: Turning Authentic Customer Voices into Actionable Business Intelligence

You wouldn't let a pilot fly your plane with yesterday’s paper map. Why are you running your print shop’s supply chain on static spreadsheets? In print, we are constantly flying through turbulent weather. Volatile paper costs, delayed material shipments, and unpredictable client demand spikes are the norm.Yet, most print SMBs are still trying to navigate this chaos using static Excel sheets that are out of date the minute they are saved.It’s time to upgrade to a Flight Simulator.<ol><li data-list="bullet">Stop Guessing: Use probabilistic forecasting to detect demand shifts before they hurt your margins.</li><li data-list="bullet">Stress-Test Your Plans: Run simulations to see how your factory floor holds up when suppliers slip or orders change.</li><li data-list="bullet"> Free Up Cash: Learn how mid-market facilities are cutting inventory by 30% and increasing profit by 20%.</li></ol>Stop firefighting. Start planning with confidence.

The Supply Chain Flight Simulator

Dscoop Partner Connect &amp; Activate is your Partner Exclusive session to stay sharp, stay informed, and get more from your Dscoop partnership. Join live to hear what's been happening across the community, what's coming next, and how you can activate your partnership for real impact. We'll share engagement tactics, proven best practices, and examples of results partners are achieving. Bring your ideas, learn from others, and leave with clear actions to boost your year-round presence. <h3>Key Takeaways</h3><ol><li data-list="bullet">Hear from <a href="https://www.linkedin.com/in/jkabouw/" rel="noopener noreferrer" target="_blank">Jos Kabouw</a>, Global Sales Manager at GM - Grafisk Maskinfabrik on their business offerings and customer preferences</li><li data-list="bullet">Get updates on community activity and what’s ahead</li><li data-list="bullet">Practical information about the upcoming Edge Slovenia conference</li><li data-list="bullet">Connect with other partners to strengthen relationships and spark collaboration</li><li data-list="bullet">Join a live Q&amp;A to ask questions and exchange ideas</li><li data-list="bullet">Invitation to join the Partner Hub, exclusive to Dscoop Partners, to collaborate and support your engagement</li></ol>Note: This session is only accessible for active Dscoop Partners and their teams. <a href="https://community.dscoop.com/public/clubs/partner-hub-w4pfd" rel="noopener noreferrer" target="_blank">We invite our partners to apply for the Partner Hub within this platform here</a>

Dscoop Connect & Activate

Vietnam is not an accident on this calendar. It's one of the fastest-growing print markets in Southeast Asia — active, ambitious, and full of operators who are building serious businesses on HP Indigo technology. We're going there because that's where the energy is. Dscoop Vietnam Summit | Aug 27–28 | Ho Chi Minh City.Day 1: Live site visits to QLM Vietnam and Visingpack Day 2: Summit sessions centred on The Next Move for Print Leaders — practical strategy, peer exchange, real ideas you can take home. Evening: HP Presstige Awards dinner, celebrating print excellence across Asia Pacific for the first time.

Vietnam Summit 2026

The second episode of this new series explores one of marketing's biggest emerging questions: How do companies become the ones AI chooses to recommend? AI visibility requires clear, consistent signals that help both customers and AI understand, trust, and choose a company's value. As organizations invest in Answer Engine Optimization (AEO) and Generative Engine Optimization (GEO), long-term AI visibility requires marketing teams to orchestrate a clear, consistent story across every customer touchpoint. We'll pick the brain of HP's Richa Pande, who speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.---------------------------Richa Pande is a global marketing executive who helps organizations transform marketing into a strategic driver of growth.Across leadership roles at HP, Ecolab, and Briggs Equipment, she has built revenue-focused marketing organizations, led global go-to-market transformations, and helped generate more than $1.2 billion in pipeline by connecting marketing strategy to business outcomes. Her work spans demand generation, account-based marketing, customer advocacy, executive engagement, and AI-enabled marketing.She speaks and writes about AI-powered discovery, marketing strategy, customer advocacy, and the evolving role of marketing as a driver of business growth.

How to Become the Company on AI's Shortlist

Are you constantly hearing the terms AEO and GEO being thrown around? Want to be part of a down-to-earth discussion about what they mean and how they are affecting how you and everyone else in the world are making buying decisions — like printing?Then sign up for this Marketing Mondays meeting with Chris Minn of the Digital Ink and Richa Pande of HP. They'll walk you through what GEO is all about and how you can get started today preparing your company the change happening in customer buyer behavior.And, as they always say (who is they!?), NO QUESTION is a stupid question. That's why Chris Hyde will be in the meeting – he is a master of stupid questions 😂! <h3>THE SERIOUS DESCRIPTION OF THIS SESSION</h3>For the last two decades, the rules of getting found online were pretty simple. You built a website, optimized it for Google, chased keywords and backlinks, and if you did it right, your print business showed up on page one when a buyer searched for what you offered. That playbook is being rewritten, and most print service providers haven't noticed.The reason is a fundamental shift in how buyers search. Increasingly, they're not typing keywords into Google and scanning ten blue links. They're asking questions to AI tools like ChatGPT, Claude, Perplexity, and Google's own AI Overviews, and getting a single, synthesized answer back. "Who are the best wide format printers in the Midwest?" "Which web-to-print platforms make sense for a mid-sized commercial printer?" "Recommend a packaging printer that can handle short-run digital work with fast turnaround." The AI answers directly, names names, and cites sources. If your business isn't in that answer, you were never in the running. The buyer never saw a search results page at all.This is where Generative Engine Optimization, or GEO, comes in.In this chat with Chris and Richa, we'll discuss what GEO is, how it relates to the print industry, and what you can do right now to get your company prepared.

MARKETING MONDAYS: Is GEO Coming for You? A Chat with Chris Minn and Richa Pande

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