XMPie: Place the Customer at the Center of Each Communication

XMPie empowers print companies to harness data, streamline workflows and deliver highly personalized campaigns across multiple channels. The Dscoop Partner has been a venerable force and innovator in the variable data printing and personalization space for years, and today it’s focused on helping printers integrate print with digital touchpoints to create stronger customer connections.

In this video recorded at Edge Long Beach, Region Manager Don Gulcher discusses the value of XMPie’s open and scalable platform. He points out that the ability to pull data from multiple sources and output to virtually any device — inkjet, cut-sheet, digital or wide format — gives printers maximum flexibility. He emphasizes how embracing data-driven communication helps them strengthen customer relationships and unlock new revenue opportunities.

As XMPie points out in this article, when your client asks for 50,000 personalized baseball caps, they’re not really asking for hats — they’re asking for a way to make 50,000 people feel like VIPs. The true value lies in transforming ordinary products into extraordinary experiences. With XMPie, printers can leverage creativity, custom design, AI-driven personalization and omnichannel engagement tools to elevate campaigns. Whether it’s unique artwork, AR-enhanced print, or a seamless web-to-print portal, XMPie helps print providers add measurable value and position themselves as indispensable marketing partners.