Karen Kimerer has spent her career helping print leaders see sales from a new perspective. In this episode of "Unvarnished," she joins Dscoop’s Chris Hyde for a discussion about how today’s most successful companies are rethinking how they communicate value.
Drawing on decades of experience in business development, strategy and market research, Karen emphasized that the print industry’s greatest challenge is how businesses talk about themselves. Too many teams still rely on outdated product language that fails to connect with what buyers truly care about. Her approach starts with a clear understanding of customers’ goals and pain points, then builds a message that speaks their language.
Karen’s business, K.L. Kimerer & Associates, helps organizations translate technical expertise into meaningful stories that win attention and trust. She works with clients to sharpen their value propositions, strengthen their go-to-market strategies and arm sales teams with content that resonates through every stage of the buyer’s journey.
During the conversation, Karen reflects on her own journey from corporate leadership roles to entrepreneurial advisor. She speaks about the power of curiosity, the importance of intentional growth and why leaders must carve out time to think strategically even in the rush of day-to-day demands.
This isn’t Karen’s first time sharing her expertise with the Dscoop community — she recently led this education session on insight selling, where she guided print professionals on how to replace product pitching with conversations that spark trust and urgency.
