Connecting Print & Digital for Max Marketing Impact

MindFire empowers print and marketing professionals with data-driven omnichannel solutions that seamlessly connect physical mail with digital touchpoints. The company transforms traditional direct mail campaigns into dynamic, measurable marketing programs through its innovative five-step framework: data acquisition, digital mailbox priming, comprehensive response tracking, strategic retargeting and actionable analytics.

In this Edge Long Beach conversation, Beth Jackson of MindFire discusses how printers can elevate customer engagement by integrating automation, analytics, and personalization into every campaign. She explains how connecting print to digital channels allows providers to prove ROI, strengthen client relationships, and stay relevant in a marketing landscape driven by data and immediacy.