Color management is no longer just a technical concern — it’s a critical element for success in today’s print industry.

Live on the Dscoop.com community platform, three industry leaders shared how fine-tuning their approach to color has directly impacted their operations, customer satisfaction and overall growth. Each leader is an impressive, influential member of the digital print community:

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• Carson Case, Digital, Automation and IT Manager at Hederman Brothers
• Lantz Gleisner, VP of Operations at The Anstadt Company
• John Reinert Nash, Principal Color Scientist at Shuttefly

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Jason Tempestini from Rods and Cones and John Dettmer from HP guide the color management discussion with Carson, Lance and John.

Building Consistency from Chaos

Hederman Brothers' color management journey began out of necessity. By partnering with HP’s experts, the team established a more consistent, reliable process, and the results were immediate, Carson says. “It doesn’t matter who’s running the press — we get the same result every time."

The shift to more controlled, reliable color processes helped Hederman Brothers win back client confidence and allowed the digital department to grow at a faster pace. The company can now meet tight deadlines and deliver consistently high-quality results, boosting both customer satisfaction and sales.

Simplifying Color for E-commerce Success

At Anstadt, Lantz Gleisner faced similar challenges. "We had too many fingerprints for different stocks," making it difficult to tell which one was correct. Color consistency is especially important to the company's e-commerce clients, where brand colors are critical to maintaining end user trust.

Lantz worked with HP to implement color profiles and automate much of their color management, which has transformed their workflow. A streamlined process that includes HP Print OS Color Beat has allowed Anstadt to scale its operations, adding new presses and maintaining color consistency across multiple platforms.

"I’m at the point where color is not something that I particularly worry about anymore," Lantz says.

Data-Driven Color for Business Growth

For John at Shutterfly, managing color on a large scale has been about more than just satisfying customers — it’s become a key driver of business decisions. “We have a large fleet of Indigo presses, and every one of them sends me updates every hour through Color Beat,” he says.

This constant data flow allows Shutterfly to monitor color consistency in real time and make adjustments as needed, ensuring high standards across their network of internal plants and partner fulfillers.

"For some of our customers, they look at our data and compare it to the other people's data, and they decide how much volume to give us based on how consistent our color is," John says. "And that feels pretty good. And it feels good for the business folks because they can tie that to revenue."

Why Color Management Matters

All three leaders emphasized the importance of color management for both technical consistency and business success — from Hederman Brothers’ transformation into a consistent digital powerhouse, to Anstadt’s ability to meet e-commerce demands with precision, to Shutterfly’s data-driven approach that directly impacts sales.

For any print provider looking to take their operations to the next level, the lesson is clear — get your color management right, and the rest will follow.