Join the Conversation as 3 Panelists Discuss the Dynamic World of POD
How has traditional print evolved into the on-demand model, and what are the key milestones in this transformation?
As the POD market continues to evolve and expand, digital printers are overcoming obstacles, embracing partnerships and fueling growth like never before.
Welcome to Print on Demand Playbook, a new Dscoop discussion series that takes a 360-degree look at the POD market, featuring tips and experiences from printing pros who have launched and grown business in the POD segment. The series moderated by Rusty Pepper, Head of New Markets & Partnerships at Taylor Corporation.
Over the next few months, Rusty is bringing on guests whose experiences and tips can serve as guiding lights toward your best possible POD direction.
The first episode details how three experts hit key milestones in their POD journeys. Their bios at the bottom of this page are extremely impressive!
- Mike Scrutton, Director of Print Technology and Strategy at Adobe
- Melissa Stevens, Chief Marketing Officer at Fedrigoni Special Papers / Mohawk
- Craig Letton, CEO of Hyble
Their discussion will cover ...
- How pivotal changes and advancements have shaped the POD industry over the last decade
- How technology and changing consumer behaviors are fueling POD growth now
- Why some POD trends are worth your time and effort
- What POD innovations we can anticipate in the near future
- How the POD industry is embracing sustainability
About the Moderator and Panelists
Moderator Rusty Pepper is Head of New Markets and Partnerships at Taylor OnDemand, a division of the $2.5 billion visual communications powerhouse, Taylor Corporation. As the chief POD strategist, Rusty leads innovation across a diverse portfolio of on-demand products, services, and technologies for global brands. With a deep expertise in agency work and promotions, he is adept at pinpointing market needs and devising strategies that fuel growth and deliver exceptional ROI. A thought leader in the industry, Rusty is passionate about the transformative power of the Print On Demand Ecosystem, reshaping supply chains, reducing waste, and enabling brands to adapt with unparalleled agility. Rusty lives in Austin, TX, where he enjoys life with his wife, four children, and two dogs.
Mike Scrutton is Director of Print Technology and Strategy at Adobe, where he leads initiatives focused on developments in the digital printing space. Mike draws on his 30+ years in printing, and extensive understanding of creative and production workflows. He routinely works with end users, brands, vendors and partners, both within Adobe and externally. Mike has been with Adobe since 1997 and has been responsible for many technologies in the field of PDF, color, printing and end-to-end design to print. A native of the UK, Mike is based at Adobe’s headquarters in San Jose, California.
Melissa Stevens is Chief Marketing Officer at Fedrigoni Special Papers / Mohawk. Melissa has dedicated her career to marketing communications, focusing on the print and paper industry. She began her journey at Mohawk in 2004, advancing through various roles in sales, marketing, product research & development, and business operations. In 2024, Melissa was appointed Chief Marketing Officer for Fedrigoni Papers North America. In this role, she aims to drive growth and foster innovative collaboration through cutting-edge products and strategies that enhance brand awareness and cultivate a vibrant and inspired creative communications community. Before joining Mohawk, Melissa accumulated 11 years of experience in the marketing, publishing, and distribution industries. She holds a BS in Business & Marketing from the University of Colorado, Boulder, an AltMBA, and completed numerous Executive Management courses in leadership, strategy, and marketing from Northwestern University.
Other passions include her family, the quest to master homemade pasta, travel, and spending as much time as possible on or near the water.
Craig Letton is CEO of Hyble, where he leads a world-class marketing technology company that exclusively serves the alcohol industry. With over 12 years of experience in this role, Craig has a proven track record of scaling the business, expanding into new markets and delivering innovative solutions for global clients. His core competencies include new business development, strategy, marketing management and negotiation. He has transformed Hyble from a family business into a software provider that is used by leading drinks brands and distributors in over 50 countries. Under his leadership, Hyble has grown revenue by 10x since 2017.
