
All In on Sales Hiring: Bet Smart, Win Big, Build a Dream Team
How many times have you hired a so-called “rockstar” salesperson, only to realize within days they bluffed their way through the interview? You’re not alone. The truth is that most CEOs have been burned by salespeople who talk a big game but can’t deliver results.
The real cost? $1.3 million in lost revenue per bad hire. Yep. You read that correctly. Even worse? You only have a 23% chance of getting it right using traditional sales hiring methods.
In this high-impact, no-fluff session, discover how to combine sales analytics with the psychological strategies of world-class poker players to build a hiring process that’s smart, predictive and nearly bluff-proof.
You’ll learn how to:
- Attract and retain elite sales talent (not professional interviewers).
- Use the Sales DNA Test to decode the invisible traits of great salespeople.
- Triple your hiring accuracy and make confident, data-driven decisions.
It’s time to stop gambling on sales hires. There’s too much at stake.
ABOUT THE SPEAKER
Steve Heroux is founder and CEO of The Sales Collective. Its customers range from individuals who want to improve their effectiveness and become true sales professionals to large corporations who want to revamp, revitalize or reimagine their entire sales operation. Clients trust The Sales Collective to help them develop a repeatable, stage-driven sales process, increase the effectiveness of their sales leaders, and implement a proven system to hire and retain top-performing salespeople.

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