The Link Series on Collaboration

"The LINK"의 이번 에피소드에서 Sandy Alexander의 벳시 데이비스(Betsy Davis)는 왜 인쇄 산업이 계속해서 진화해야 하는지, 그리고 기업들이 어떻게 차세대 인재를 더 잘 유치할 수 있는지 설명합니다.

In this episode of "The LINK," Betsy Davis of Sandy Alexander, describes why the industry must continue to evolve and how companies can better attract the next generation of talent.

Bettylyn Krafft’s Phoenix Challenge Foundation is shaping the next generation of print and packaging professionals — and proving the lasting power of mentorship in the print industry.

How graphic recording turns big ideas into clear, memorable visuals.

As a former PSP owner with deep experience in HP Indigo technology and a love for direct marketing, Mike successfully transitioned from running Proven Direct, a direct mail and marketing company, to launching Studio Source Yearbooks, a full-service yearbook publishing company where he serves as President. Today, Studio Source Yearbooks handles an incredible 60 million pages every yearbook season, and that number is growing by about 10 million pages per year, he said. Yearbooks may seem like a nostalgic product, but they’re a growing business opportunity. In this conversation, Mike highlights how advancements in digital printing and bookbinding have transformed yearbook production, allowing for greater personalization and flexibility in run lengths. Unlike traditional yearbook providers, Studio Source offers a customer-centric, modern approach that aligns with today’s on-demand expectations. His company's yearbook management e-commerce platform is used by independent school photographers and yearbook representatives. Mike also discusses how collaborating with schools, integrating with technology partners and meeting fellow Dscoopers has helped Studio Source thrive, and why printers interested in new revenue streams should consider niche markets. Lessons for Business Owners Mike also shares actionable strategies for commercial printers looking to grow, whether through expanding their offerings, integrating more personalization or creating long-term client relationships. His journey underscores the importance of adapting to market trends, leveraging digital solutions and continuously finding ways to add value to customers.

カナダのCober Solutionsで営業＆マーケティングディレクターを務めるレイチェル・クラウザー氏は、Dscoop Americasのボードメンバーとして、グローバルなパートナーシップを構築するためのエグゼクティブアプローチを取っています。

Dr. William Goh has expanded his business through strategic partnerships with over 300 print service providers.

Rachel Crowther, Director of Sales & Marketing at Cober Solutions (Canada) and Dscoop Americas Board Member, takes an executive approach to establishing global partnerships.