Edge Long Beach: Graphic Depictions of Sell Track

# Sales and Marketing

# Edge Conference

Visual snapshots of all of the SELL sessions

May 29, 2025

The 10 Best Sales Hacks for 2025

Bill Farquharson, The Sales Vault Kelly Mallozzi, Success.In.Print

Chat bots that interact with prospects and then pass them to a real person. Apps that shorten the selling cycle. Technology that not only wows, but gives you back hours in the selling week. New sales tools have emerged, and just in time since new sales challenge have arisen. This session features tips, tricks, and hacks to help salespeople and selling owners meets the needs and demands of the job and the customer. As Kelly says, if you keep doing what you are doing, you will keep getting what you are getting. Want different results? This program is for you!

Selling as a Team Sport

Todd Kalagher, Allied Printing Services, Inc.

You can no longer rely on a group of “lone wolves” and their individual skills and personal pipelines. A high-performing sales organization leverages the collective knowledge, resources, and support of the entire team. Explore how to foster a culture that emphasizes collaboration, shared expertise, and a “pay it forward” attitude that resuls in a stronger, more efficient, and more resilient salesforce.

Stop Selling, Start Educating: How to Use Social Media and Thought Leadership to Win and Retain Clients

Colin Sinclair McDermott, The Online Print Coach

Growing your print company in a crowded market takes more than just selling — it’s about becoming a trusted advisor. The most successful printers help clients make smarter marketing decisions, not just buy print. Position your business as a thought leader and leverage social media to attract, educate, and convert your ideal clients.

A Pen, a Pad, and 5 Words: Why Aren’t You Selling More?

Bill Farquharson, The Sales Vault Kelly Mallozzi, Success in Print Todd Kalagher, Allied Printing Colin Sinclair McDermott, The Online Print Coach Emma Farquharson, Ph.D, SharedIntel

You’ve got questions, we’ve got answers. Every sales challenge you are facing has been solved by someone else. So, whatever issue/problem is in your way, it’s about to get kicked aside in this 30 minute, completely improvised session. A Dscoop Edge group of sales experts is ready to provide instantly-applicable ideas. Why aren’t YOU selling more?

Lead Nurturing for PSPs: Convert More Customers and Navigate the “Messy Middle” of Marketing & Sales

Alyssa Summers and John Bracamontes, Pryntbase

Print companies have long struggled to bridge the gap between marketing and sales when it comes to lead nurturing and the problem isn’t with marketing or sales it’s the lack of having a strategic nurturing plan that specifically deals with the “Messy Middle” where marketing and sales overlap in the journey of getting customers from learning more to converting and taking action.

AI in Action: Supercharge Your Lead Gen

Emma Farquharson, Ph.D, SharedIntel

Emma Farquharson, Ph.D., provided a demonstration of AI-powered prospecting designed specifically for digital print professionals. Attendees learned how to identify their most profitable target markets, pinpoint ideal companies, do deep market research on both the industry and company level, and connect directly with decision-makers. This session showcased practical, real-time strategies to streamline lead generation and boost sales efficiency.