In a new series focused on demystifying AI for the Dscoop community, industry experts explored how print service providers can use AI tools to strengthen customer relationships through authentic customer voices.
The session, hosted by advisor and tech-startup leader Roy Eitan, featured insights from Richa Pande of HP Industrial Print, Eran Baron of Deeto and Peter van Teeseling of Dscoop. They talked about different ways AI can help capture and leverage customer experiences at scale without losing the human touch.
Authentic Voice in an AI-Generated World
Data shows that 71% of people trust companies less in the AI era, yet they trust people similar to themselves as much as they trust scientists. This creates an opportunity for businesses to rebuild trust by connecting prospects with existing customers who have similar experiences, effectively using human connections to overcome declining institutional trust.
As AI generates increasingly similar content across marketing channels, authentic customer testimonials have become essential differentiators. When everyone's emails and content start sounding the same, genuine customer voices cut through the noise and build credibility that generic AI-generated content cannot match.
Tools like Deeto enable businesses to collect customer experiences through automated text or audio interviews, analyze them for insights, and distribute authentic customer stories throughout the sales cycle. This approach allows companies to capture hundreds of customer testimonials in months rather than the handful they might collect manually.
Measurable Business Impact
Companies implementing AI-powered customer voice tools have seen win rates increase by approximately 20% and sales cycles decrease by 18%. Additionally, these tools help identify unhappy customers early, allowing businesses to address issues before losing accounts.
5 Reasons This Topic Matters to Dscoop Members
Implementing AI tools for customer voice collection offers multiple benefits:
**1. Differentiation in a crowded market: **Authentic customer stories help your business stand out when competitors are using similar AI-generated marketing content.
**2. Scalable relationship building: **Connect prospects with existing customers who have similar use cases without overwhelming your team.
**3. Early warning system: **Identify customer satisfaction issues before they lead to lost business.
**4. Content creation efficiency: **Generate hundreds of authentic customer testimonials, case studies and quotes in months rather than years.
**5. Sales acceleration: **Shorten sales cycles and improve win rates by strategically deploying customer voices throughout the buyer journey
Looking Ahead + A Link to Experience AI and Voice
As AI tools continue to evolve, the companies that will thrive are those that use technology to amplify human connections rather than replace them. The most successful implementation approach starts with mapping your customer journey, identifying key friction points, and then selecting AI tools that address those specific challenges.
Dscoop members interested in exploring how AI can help capture and leverage customer voices can use this link to experience Dscoop's approach to capturing member voices firsthand. See how the interview process works from the customer perspective and understand how these tools can be implemented in your business.
The next webinar in this AI demystification series will explore additional tools that can help print service providers grow their businesses and increase productivity through practical AI applications.
