The Link Episode 16 with Bob Raus from HP Industrial Print

Bob Raus has spent 35 years in the graphics industry. He has worked with manufacturers, partners, and customers across the world. But ask him what drives him and the answer is simple: he wants to change how people think. Bob calls himself a tempered radical. He believes the future belongs to businesses that take smart risks, build cultures of innovation, and use technology to grow — not just to keep up.

At HP Industrial Print, Bob is the driving force behind automation and integration. For four years running, he has led the Automation Hackathon at Dscoop Edge. Members bring real problems. They leave with real solutions. It is one of the most energising sessions at Edge — because it puts peers in a room together and lets them build. That is no accident. Bob believes community is not just a nice thing to have. It is the fastest way to move an industry forward. When print businesses share what they are automating — and what is not working — everyone learns faster.

In this session, we go beyond the tools. Bob will talk about what motivates him, how he sees AI changing the integration landscape, and where he thinks the industry is heading over the next five years. We will also go behind the scenes of the new Automation Club on the Dscoop platform — a space for HP Industrial Print professionals to keep building, sharing, and solving together between events.