GM: Helping PSPs Turn Print Into a Smarter Marketing Channel

As customer communication becomes more personalized and data-driven, print providers increasingly need ways to connect physical output with measurable marketing performance. In this conversation, Brady Farrell explains how GM helps PSPs and brands bridge that gap through direct mail technology, workflow automation and tools that make print campaigns more trackable, responsive and connected to digital engagement. The company focuses heavily on helping organizations turn print into a more intelligent and measurable part of broader marketing strategies.

Brady talks about how successful modern marketing campaigns increasingly depend on combining print, data and digital interaction into unified customer experiences rather than treating channels separately. GM’s technology helps PSPs automate communication workflows, personalize campaigns more effectively and provide customers with stronger visibility into campaign performance and engagement. The conversation also highlights how data, automation and smarter workflow connectivity continue creating new opportunities for PSPs to position themselves as strategic marketing partners instead of simply print providers.