*Note: Go here for a German-language version of this session *
The way customers discover and buy print is starting to shift dramatically, and according to AI and digital commerce strategist Leon Mehlau, many print businesses are still underestimating how quickly that change is happening.
In this Dscoop.com session, Leon explores how AI tools increasingly influence the customer journey, especially in B2C and online print environments where buyers are already using conversational AI to research, compare and evaluate products before ever visiting a company website. He'll continue the discussion as an Edge Slovenia speaker.
One of Leon’s central arguments is that many current online storefronts and customer journeys effectively have an “expiration date.” As consumers grow more comfortable asking AI systems for recommendations, configuration help and purchasing guidance, traditional website-driven discovery models may become less important. Instead of navigating menus, forms and product pages manually, customers increasingly expect conversational experiences that help them reach decisions faster and more intuitively.
The session explores what this shift means operationally for PSPs. Leon discusses how visibility inside AI-driven buying journeys may depend heavily on structured data, product clarity, connected systems and stronger digital infrastructure. He also explains how product configuration itself is evolving, with AI making interactions feel less transactional and more conversational. For many print providers, this may require rethinking not only marketing strategy, but also how products, workflows and customer experiences are organized behind the scenes.
For Dscoopers preparing for Dscoop Edge Slovenia, the discussion offers an important look at how AI may reshape print visibility, customer relationships and online commerce in the years ahead.
