Rusty Pepper on Why POD's Biggest Opportunity Is Just Beginning

Deborah Corn of Print Media Centr and Girls Who Print sits down with POD champion Rusty Pepper to discuss where POD is headed next, and why the industry's biggest opportunities may still be ahead. While consumer print-on-demand continues to grow, Rusty believes the real acceleration is happening in B2B as companies look for faster fulfillment, less inventory, and more agile production models.

That shift is driving a new generation of automated workflows. Rather than focusing solely on volume, Rusty encourages print providers to think about new applications, connected production networks, and APIs that allow systems to communicate seamlessly. He also emphasizes starting with products a business already produces well, then expanding automation one step at a time instead of trying to transform everything overnight.

To Rusty, the future belongs to printers willing to invest in modern workflows, trusted technology partners, and continuous improvement. As customer expectations continue to rise, businesses that embrace automation today will be best positioned to deliver the speed, flexibility, and personalization tomorrow's buyers increasingly expect.