Turn Your Database into a Profit Engine

Most printers are sitting on a goldmine of opportunity without even realising it. Their customer database is full of people who already know, like, and trust them, but because there’s no consistent follow-up or email strategy, those relationships fade away.

In this session, I’ll show you how to turn that dusty database into a predictable source of sales and reorders. We’ll look at how to segment customers properly, what to send (and what not to send), and how to use simple automation tools to stay top of mind all year round.

This isn’t about complicated tech; it’s about smart communication. The goal is to build a system that quietly generates repeat business, nurtures loyalty, and keeps customers coming back.

Attendees will learn:

1. How to structure your database for maximum retention and reorders
2. The five most profitable email campaigns for printers
3. How to use automation to save time and drive predictable sales