The 1-Press AI Revolution: Automating Quote-to-Production for Small Print Shops

For years, small print shops believed the same myth: end-to-end automation is for large operations with large IT budgets. That is no longer true.

Roy Eitan hosts this 45-minute session with Qassam Atme, Chief Customer Officer at GoMake, and Gershon Alon, Product Strategy and Partnerships Manager at HP Indigo, to show you how shops running one or two presses are deploying the same quote-to-production automation as the biggest players in the industry.

You will also hear directly from Ryan Zirk (President, Marathon Print) how he transformed his 1-2 HP Indigo operation with zero-touch workflows.

The session includes a live demo. You will watch the AI read a job request, apply expert print logic, and generate an accurate quote in seconds, while optimizing for speed, cost, and profit in real time. Small shops can get a job from quote to press in under 10 minutes.

Gershon Alon explains how HP PrintOS connects to this workflow, giving a one-press operation the same zero-touch, cloud-integrated production floor as a large packaging enterprise.

If manual quoting is slowing your business down, this session shows you a faster way.