Dscoop x HP: Creative Capital Club — Kickoff Webinar
Creative agencies are an untapped growth channel for digital print. This session shows you why — and how to activate them.
HP's Brands Innovation team has worked directly with agencies across Europe. They understand how agencies think, how they buy, and how personalization fits into their commercial offer. The result: agencies become amplifiers of digital print technology across their brand clients.
This kickoff session is for PSPs ready to explore agency-led growth as a repeatable revenue stream.
What we will cover
- Why creative agencies represent a new growth engine for PSPs
- What HP has learned from working directly with brands and agencies
- Real campaigns showing commercial impact for PSPs, agencies, and brands
- A practical framework to activate agency-led demand
- How to join the pilot and get started
This is a focused initiative for a select group of PSPs who will engage in the pilot and join the Creative Capital Club.
The Creative Capital Club is a dedicated subcommunity for members focused on working with agencies. The space will include a dedicated meeting, forum and content space on Dscoop.com with curated articles & resources. This peer group would meet regularly for conversations that accelerate business and personal growth.
We look forward to building this next chapter with you.
Speakers
- Corina Alexandra-Pop, EMEA Creative Services Lead @ HP Inc.
- Jose Gorbea, Global Value Creation Services @ HP Inc.
- Abel Sanchez-Hermosilla Martinez, EMEA Head of Brands & Sustainability @ HP Inc.
- Peter van Teeseling, Executive Director @ Dscoop
Attendees
