Sales & Marketing

Changing from "make to sell" to "sell to make"

3-phase process to boost your self-promotion and stand out to brands

Harnessing creativity and geomarketing for engaging campaigns

Why women are key parts of strong teams in print

If you have something of value to say, people will want to hear from you

Sales coach shares strategies for engaging key stakeholders, improving qualification criteria and setting long-term goals

Marketing strategist delves into her rebranding and repositioning process

Universities and other schools crave ways to better connect with their students, staff, alumni and supporters

Italic's sales executive shares his best practices for organizing content schedules, engaging your audience and more

What it takes to truly become a marketing services provider

Help for determining the right target markets for your print business