For more than 125 years, The Gilman Brothers has adapted alongside changing markets, customer demands, and emerging applications. In this conversation from Edge Rockies, Hannah Coon and Ryan Baxter share how the company continues that tradition today by helping PSPs and designers discover new possibilities through innovative foam board and display materials.
One area generating particular excitement is wall décor. As e-commerce, customization and home-based installation continue growing, The Gilman Brothers is investing in materials that make it easier for businesses to create eye-catching, consumer-friendly products. The conversation highlights how changing customer preferences are creating new opportunities for PSPs willing to expand beyond traditional applications and explore adjacent markets.
Ryan, who recently joined the company after a career in retail marketing and innovation, discusses the importance of helping designers and brands understand what's possible. Rather than simply supplying materials, The Gilman Brothers focuses on education, collaboration and hands-on support. Whether through samples, demonstrations or creative consultation, the goal is to put new ideas into customers' hands and help them turn concepts into profitable applications.
The discussion also touches on sustainability, an area where both speakers see increasing interest from customers. Materials that combine strength, versatility and environmental benefits are becoming more important as brands look for solutions that align with changing consumer expectations. Products such as EagleCell demonstrate how sustainability and performance can work together while opening the door to creative new uses.
By combining deep product knowledge with a willingness to collaborate, educate and problem-solve, The Gilman Brothers aims to help customers navigate changing markets, uncover new opportunities and continue growing long after the initial sale.
