Nearly every print provider is interested in robotics. Far fewer have actually taken the plunge.
That reality becomes clear during a Dscoop webinar hosted by Roy Eitan, who shares findings from a member survey showing widespread curiosity about robotics but limited adoption. Cost, uncertainty around ROI and questions about which solutions actually fit specific workflows continue keeping many PSPs on the sidelines. The discussion brings together two perspectives on how the industry can move forward: Pedro Milcent of Deplace AI and Diego Diaz of HP.
One of the strongest themes throughout the conversation is that robotics is evolving beyond simple material handling. While moving paper, pallets and finished products remains a common use case, PSPs increasingly want to automate more complex, variable tasks. Packaging, sorting, folding and other labor-intensive workflows represent some of the biggest opportunities, but they also introduce greater complexity when evaluating potential solutions.
Pedro explains how advances in AI-driven robotics are expanding the types of workflows that can realistically be automated. Rather than forcing companies to adapt their operations around rigid robotic systems, newer approaches focus on flexibility and adaptability. The conversation also explores how manufacturers can evaluate different robotic options against actual production needs before making major investments.
Diego provides the print-industry perspective, discussing how labor shortages, workforce challenges and increasing operational demands continue pushing automation higher on strategic priority lists. He notes that robotics is becoming more accessible as technology matures and costs decline, creating opportunities for a broader range of PSPs to explore automation than in years past.
The session ultimately focuses less on selling robotics and more on helping PSPs make informed decisions. Whether organizations choose to invest today, pursue subscription-based Robot-as-a-Service models or continue evaluating future opportunities, successful automation begins with understanding the workflow, identifying the right use case and building a realistic path to measurable business value.
