Martin Automatic: High-Performance Unwinds, Rewinds and Tension Control Systems

Digital print is built for speed, but every production stop costs time, materials, and money. At Edge Rockies 2026, Will Perez of Martin Automatic explains how the company's high-performance unwind, rewind, and tension-control systems help print providers eliminate unnecessary interruptions by keeping presses running while new rolls are prepared and finished rolls are automatically rewound for delivery.

For Martin Automatic, the value goes beyond nonstop production. Will highlights three advantages customers rely on every day: greater productivity through reduced downtime and waste, intuitive equipment that operators can learn quickly, and durable systems designed to deliver a low total cost of ownership over many years. In an environment where labor is harder to find and production demands continue to grow, those benefits help printers remain competitive while simplifying day-to-day operations.

Martin Automatic has long supported the HP Indigo ecosystem, and Will says the company values being part of the growing Dscoop community. By integrating closely with HP Indigo technology and helping customers maximize uptime, Martin Automatic enables print providers to focus less on interruptions and more on producing high-quality, sellable products.