Generative AI is changing the pace and possibilities of creative work, but for many designers, the biggest question is still practical: How do you use AI in ways that actually improve the work without sacrificing originality, quality or creative control?
That was the focus of a recent Dscoop.com webinar led by Sreedhar Ranganathan, whose career has included leadership roles at both Adobe and Microsoft. Drawing from more than 20 years of experience shaping design systems, user experiences and creative workflows, Sreedhar explores how AI is beginning to reshape the way designers approach ideation, experimentation and production.
Throughout the session, Sreedhar positioned generative AI less as a replacement for designers and more as a collaborative creative partner. Rather than removing human creativity from the process, AI tools can help accelerate brainstorming, generate variations quickly, automate repetitive production tasks and help designers move through early-stage exploration much faster than before. That ability to test multiple directions rapidly can open space for more experimentation and stronger creative outcomes.
The webinar focuses on practical applications for print and packaging teams. Sreedhar walks through examples tied to photo products, personalized print, packaging concepts and marketing campaigns, showing how AI can support both speed and customization. He emphasizes that the designers who will benefit most from AI are likely to be the ones who learn how to guide and refine the technology thoughtfully rather than relying on it blindly.
As Sreedhar emphasizes, generative AI is becoming an important part of the creative landscape, and the opportunity now is learning how to use it intentionally, strategically and creatively.
