For Printers, What in the World Comes Next?

The print industry is entering a period where multiple forces are accelerating at once. Production and shipping costs are major operational concerns for PSPs around the world. Robotics and automation are becoming essential for efficiency. Sustainability expectations keep rising. What should your team prioritize?

In this Dscoop.com session, German Sacristan of Keypoint Intelligence walks through what those shifts mean for print businesses trying to position themselves successfully for the years ahead. Rather than focusing narrowly on any one technology, German examines how these trends increasingly overlap and influence one another across workflows, customer expectations and business strategy.

A major focus throughout the conversation is adaptability. German explains that the businesses most likely to succeed in 2026 and beyond are the ones paying close attention to operational efficiency while also remaining flexible enough to evolve alongside changing customer demands. AI, robotics and automation all create opportunities to reduce friction, improve productivity and deliver faster, more personalized experiences — but only when companies approach those tools strategically and align them with real business needs.

While economic pressure and rapid technological change can feel overwhelming, German emphasizes that companies willing to stay informed, experiment thoughtfully and continue investing in learning will be in a stronger position to grow as the market evolves.